Case Study: Transforming James Hardie’s Sales Incentives for Sustained Growth

James Hardie, a global leader in fiber cement siding, faced challenges in expanding its customer base and motivating its widespread sales team. To drive growth and maintain its market leadership, the company partnered with RevenueShift to revamp its incentive program. This case study explores how a targeted, strategic approach helped James Hardie achieve greater sales effectiveness and cost efficiency. Download the case study here.